Study programmes

 


Business Management and Marketing (Bc-OMM)

Form of study Full time
Academic degree Bachelor
Study branch Economics and Management (6213R00)
Method Combined
Length of study 3.0
Academic year 2022/2023
Garant študijného programu doc. Mgr. Richard Fedorko, PhD.
Graduate profile The bachelor study program Business Management and Marketing prepares students for a professional career in the field of business, business management and marketing in a domestic and international environment. The study program is designed so that students gain knowledge, become familiar with the theory and methodology of important disciplines in the field of management, business and marketing, thanks to which they will be able to work, for example, as experts in business operation management processes, the field of business economics, marketing communication, e-commerce or business management. By completing the bachelor's study program, students will acquire knowledge, skills, competences, attitudes and values ​​for career opportunities in the field of entrepreneurship, management, trade and marketing, which will enable them to hold lower and middle management positions in any organization or to carry out independent business activities.



Study period :

1st year WT

# Code Name Completion ECTS credits Type Profilový predmet Contact lessons Course description
1st year WT 7KFUM/MAT-OMM/22 Mathematics (7KFUM/MAT-OMM/22) Exam (S) 5 C L-1 S-2 per Week Course description
1st year WT 7KIK/AJ-OMM/22 General Language Basic for Managers (English) (7KIK/AJ-OMM/22) Continuous assessment (PH) 3 C L-0 S-2 per Week Course description
1st year WT 7KFUM/INF-OMM/22 Informatics (7KFUM/INF-OMM/22) Exam (S) 3 C L-1 S-1 per Week Course description
1st year WT 7KIK/RJ-OMM/22 General Language Basic for Managers (Russian) (7KIK/RJ-OMM/22) Continuous assessment (PH) 3 C L-0 S-2 per Week Course description
1st year WT 7MMO/MAR-OMM/22 Marketing (7MMO/MAR-OMM/22) Exam (S) 5 C PP L-1 S-2 per Week Course description
1st year WT 7KEE/MAK-OMM/22 Macroeconomics (7KEE/MAK-OMM/22) Exam (S) 5 C L-1 S-2 per Week Course description
1st year WT 7KIK/NJ-OMM/22 General Language Basic for Managers (German) (7KIK/NJ-OMM/22) Continuous assessment (PH) 3 C L-0 S-2 per Week Course description
1st year WT 7KMP/OPS-OMM/22 Business Psychology and Business Behavior (7KMP/OPS-OMM/22) Exam (S) 5 C PP L-1 S-2 per Week Course description


Study period :

1st year ST

# Code Name Completion ECTS credits Type Profilový predmet Contact lessons Course description
1st year ST 7KMN/MAN-OMM/22 Management (7KMN/MAN-OMM/22) Exam (S) 5 C PP L-2 S-1 per Week Course description
1st year ST 7KEE/MIK-OMM/22 Microeconomics (7KEE/MIK-OMM/22) Exam (S) 5 C L-2 S-2 per Week Course description
1st year ST 7KMN/ZOP-OMM/22 Fundamentals of Commercial Law (7KMN/ZOP-OMM/22) Exam (S) 3 C L-1 S-1 per Week Course description
1st year ST 7MMO/MVY-OMM/22 Marketing Research (7MMO/MVY-OMM/22) Continuous assessment (PH) 4 C L-1 S-1 per Week Course description
1st year ST 7KFUM/FIN-OMM/22 Finance (7KFUM/FIN-OMM/22) Exam (S) 5 C L-1 S-2 per Week Course description
1st year ST 7KFUM/STA-OMM/22 Statistics (7KFUM/STA-OMM/22) Exam (S) 5 C L-1 S-2 per Week Course description
1st year ST 7MMO/MVO-OMM/22 Marketing of Selected Areas (7MMO/MVO-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description
1st year ST 7KMP/PSO-OMM/22 Psychology of Trading (7KMP/PSO-OMM/22) Continuous assessment (PH) 3 OE L-1 S-1 per Week Course description
1st year ST 7MMO/DIS-OMM/22 Digital Strategies (7MMO/DIS-OMM/22) Continuous assessment (PH) 3 OE L-0 S-2 per Week Course description
1st year ST 7KMP/AKP-OMM/22 Active Selling (7KMP/AKP-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description
1st year ST 7MMO/COP-OMM/22 Copywriting (7MMO/COP-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description


Study period :

2nd year WT

# Code Name Completion ECTS credits Type Profilový predmet Contact lessons Course description
2nd year WT 7MMO/ZFO-OMM/22 Basics of Business Operation (7MMO/ZFO-OMM/22) Exam (S) 4 C L-1 S-2 per Week Course description
2nd year WT 7KFUM/UCT-OMM/22 Accounting (7KFUM/UCT-OMM/22) Exam (S) 5 C L-2 S-2 per Week Course description
2nd year WT 7KMP/MMV-OMM/22 Methodology and Methods of Social Research (7KMP/MMV-OMM/22) Continuous assessment (PH) 3 C L-1 S-1 per Week Course description
2nd year WT 7KMN/MLZ-OMM/22 Human Resource Management (7KMN/MLZ-OMM/22) Exam (S) 5 C L-2 S-1 per Week Course description
2nd year WT 7MMO/BUZ-OMM/22 Brand Building (7MMO/BUZ-OMM/22) Exam (S) 3 C L-1 S-1 per Week Course description
2nd year WT 7MMO/PRM-OMM/22 PR in Contemporary Marketing (7MMO/PRM-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description
2nd year WT 7KMP/KOM-OMM/22 Business Management Coaching (7KMP/KOM-OMM/22) Continuous assessment (PH) 3 OE L-1 S-1 per Week Course description
2nd year WT 7MMO/PSM-OMM/22 Marketing Case Studies (7MMO/PSM-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description
2nd year WT 7KIK/PKZ-OMM/22 Presentation and Communication Skills of a Sales Manager (7KIK/PKZ-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description
2nd year WT 7MMO/VAD-OMM/22 Visual Aspects of Digital Marketing (7MMO/VAD-OMM/22) Continuous assessment (PH) 3 OE L-1 S-1 per Week Course description


Study period :

2nd year ST

# Code Name Completion ECTS credits Type Profilový predmet Contact lessons Course description
2nd year ST 7KMN/OMA-OMM/22 Business Management (7KMN/OMA-OMM/22) Exam (S) 5 C PP L-2 S-1 per Week Course description
2nd year ST 7KEE/PMS-OMM/22 Entrepreneurship in Small and Medium - Sized Enterprises (7KEE/PMS-OMM/22) Exam (S) 5 C PP L-2 S-2 per Week Course description
2nd year ST 7MMO/SPS-OMM/22 Consumer Behavior (7MMO/SPS-OMM/22) Exam (S) 4 C L-1 S-2 per Week Course description
2nd year ST 7MMO/MNP-OMM/22 Marketing of Intangible Products and Service Companies (7MMO/MNP-OMM/22) Exam (S) 4 C L-1 S-2 per Week Course description
2nd year ST 7MMO/CCR-OMM/22 Pricing and Pricing in Marketing (7MMO/CCR-OMM/22) Continuous assessment (PH) 4 C L-1 S-2 per Week Course description
2nd year ST 7KMN/PPL-OMM/22 Business Planning (7KMN/PPL-OMM/22) Exam (S) 4 C L-2 S-1 per Week Course description
2nd year ST 7MMO/MSS-OMM/22 Social Media Marketing (7MMO/MSS-OMM/22) Continuous assessment (PH) 3 OE L-1 S-1 per Week Course description
2nd year ST 7KMP/ZNS-OMM/22 Coping with Difficult Business Situations (7KMP/ZNS-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description
2nd year ST 7MMO/PEM-OMM/22 Performance Marketing (7MMO/PEM-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description
2nd year ST 7MMO/ORM-OMM/22 Online Reputation Marketing (7MMO/ORM-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description
2nd year ST 7KMP/ORP-OMM/22 Organization Psychology (7KMP/ORP-OMM/22) Continuous assessment (PH) 2 OE L-0 S-1 per Week Course description


Study period :

3rd year WT

# Code Name Completion ECTS credits Type Profilový predmet Contact lessons Course description
3rd year WT 7MMO/DMA-OMM/22 Digital Marketing (7MMO/DMA-OMM/22) Exam (S) 5 C PP L-1 S-2 per Week Course description
3rd year WT 7MMO/ELO-OMM/22 E-shop (7MMO/ELO-OMM/22) Exam (S) 5 C PP L-1 S-2 per Week Course description
3rd year WT 7KMN/ODM-OMM/22 Operational and Distribution Management (7KMN/ODM-OMM/22) Exam (S) 5 C L-2 S-1 per Week Course description
3rd year WT 7MMO/ZP1-OMM/22 Final Thesis I (7MMO/ZP1-OMM/22) Completion (A) 4 C L-0 S-1 per Week Course description
3rd year WT 7MMO/MOM-OMM/22 International Trade and International Marketing (7MMO/MOM-OMM/22) Exam (S) 5 C L-1 S-2 per Week Course description
3rd year WT 7MMO/MAK-OMM/22 Marketing Communication (7MMO/MAK-OMM/22) Exam (S) 5 C PP L-1 S-2 per Week Course description
3rd year WT 7KMP/PSR-OMM/22 Psychology of Advertising (7KMP/PSR-OMM/22) Continuous assessment (PH) 3 OE L-1 S-1 per Week Course description
3rd year WT 7MMO/OBM-OMM/22 Content Marketing (7MMO/OBM-OMM/22) Continuous assessment (PH) 3 OE L-1 S-1 per Week Course description


Study period :

3rd year ST

# Code Name Completion ECTS credits Type Profilový predmet Contact lessons Course description
3rd year ST 7MMO/ZP2-OMM/22 Final Thesis II (7MMO/ZP2-OMM/22) Completion (Anekr) 5 C L-0 S-3 per Week Course description
3rd year ST 7MMO/ODP-OMM/22 Professional Experience (7MMO/ODP-OMM/22) Completion (A) 13 OE L-0 S-18 per Week Course description


State exam courses :

# Code Name Completion ECTS credits Type Profilový predmet Faculty Course description
1. 7MMO/OZP-OMM/22 Final Thesis Defence (7MMO/OZP-OMM/22) State exam (ŠS) 4 C FMEO Course description
2. 7MMO/KSS-OMM/22 State Exam (Colloquium) (7MMO/KSS-OMM/22) State exam (ŠS) 6 C FMEO Course description




Course type :

C = Compulsory course, OE = Obligatory elective course, V = Voluntary course

Contact lessons :

PS = Practical seminar, L = Laboratory, L = Lecture, S = Seminar

Druh profilového predmetu :

PP = Profilový predmet, DPP = Ďalší profilový predmet