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Study programmes
Faculty
Faculty of Arts (FF)
Faculty of Education (PF)
Faculty of Health Care (FZO)
Faculty of Humanities and Natural Sciences (FHPV)
Faculty of Management and Business (FMEO)
Faculty of Orthodox Theology (PBF)
Faculty of Sports (FŠ)
Greek-Catholic Theological Faculty (GTF)
University of Prešov in Prešov (PU)
Academic year
2022/2023
2023/2024
2024/2025
2025/2026
Form of study
Full time
Part time
Not available
Academic degree
Bachelor
Master
PhD. Study
Not available
Joined 1st and 2nd level
1. PO
Study programme
Business Management and Marketing (Bc-OMM)
Form of study
Full time
Academic degree
Bachelor
Study branch
Economics and Management (6213R00)
Method
Combined
Length of study
3.0
Academic year
2022/2023
Garant študijného programu
doc. Mgr. Richard Fedorko, PhD.
Graduate profile
The bachelor study program Business Management and Marketing prepares students for a professional career in the field of business, business management and marketing in a domestic and international environment. The study program is designed so that students gain knowledge, become familiar with the theory and methodology of important disciplines in the field of management, business and marketing, thanks to which they will be able to work, for example, as experts in business operation management processes, the field of business economics, marketing communication, e-commerce or business management. By completing the bachelor's study program, students will acquire knowledge, skills, competences, attitudes and values for career opportunities in the field of entrepreneurship, management, trade and marketing, which will enable them to hold lower and middle management positions in any organization or to carry out independent business activities.
Study period :
1st year WT
#
Code
Name
Completion
ECTS credits
Type
Profilový predmet
Contact lessons
Course description
1st year WT
7KFUM/MAT-OMM/22
Mathematics (7KFUM/MAT-OMM/22)
Exam (S)
5
C
L-1 S-2 per Week
Course description
1st year WT
7KIK/AJ-OMM/22
General Language Basic for Managers (English) (7KIK/AJ-OMM/22)
Continuous assessment (PH)
3
C
L-0 S-2 per Week
Course description
1st year WT
7KFUM/INF-OMM/22
Informatics (7KFUM/INF-OMM/22)
Exam (S)
3
C
L-1 S-1 per Week
Course description
1st year WT
7KIK/RJ-OMM/22
General Language Basic for Managers (Russian) (7KIK/RJ-OMM/22)
Continuous assessment (PH)
3
C
L-0 S-2 per Week
Course description
1st year WT
7MMO/MAR-OMM/22
Marketing (7MMO/MAR-OMM/22)
Exam (S)
5
C
PP
L-1 S-2 per Week
Course description
1st year WT
7KEE/MAK-OMM/22
Macroeconomics (7KEE/MAK-OMM/22)
Exam (S)
5
C
L-1 S-2 per Week
Course description
1st year WT
7KIK/NJ-OMM/22
General Language Basic for Managers (German) (7KIK/NJ-OMM/22)
Continuous assessment (PH)
3
C
L-0 S-2 per Week
Course description
1st year WT
7KMP/OPS-OMM/22
Business Psychology and Business Behavior (7KMP/OPS-OMM/22)
Exam (S)
5
C
PP
L-1 S-2 per Week
Course description
Study period :
1st year ST
#
Code
Name
Completion
ECTS credits
Type
Profilový predmet
Contact lessons
Course description
1st year ST
7KMN/MAN-OMM/22
Management (7KMN/MAN-OMM/22)
Exam (S)
5
C
PP
L-2 S-1 per Week
Course description
1st year ST
7KEE/MIK-OMM/22
Microeconomics (7KEE/MIK-OMM/22)
Exam (S)
5
C
L-2 S-2 per Week
Course description
1st year ST
7KMN/ZOP-OMM/22
Fundamentals of Commercial Law (7KMN/ZOP-OMM/22)
Exam (S)
3
C
L-1 S-1 per Week
Course description
1st year ST
7MMO/MVY-OMM/22
Marketing Research (7MMO/MVY-OMM/22)
Continuous assessment (PH)
4
C
L-1 S-1 per Week
Course description
1st year ST
7KFUM/FIN-OMM/22
Finance (7KFUM/FIN-OMM/22)
Exam (S)
5
C
L-1 S-2 per Week
Course description
1st year ST
7KFUM/STA-OMM/22
Statistics (7KFUM/STA-OMM/22)
Exam (S)
5
C
L-1 S-2 per Week
Course description
1st year ST
7MMO/MVO-OMM/22
Marketing of Selected Areas (7MMO/MVO-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
1st year ST
7KMP/PSO-OMM/22
Psychology of Trading (7KMP/PSO-OMM/22)
Continuous assessment (PH)
3
OE
L-1 S-1 per Week
Course description
1st year ST
7MMO/DIS-OMM/22
Digital Strategies (7MMO/DIS-OMM/22)
Continuous assessment (PH)
3
OE
L-0 S-2 per Week
Course description
1st year ST
7KMP/AKP-OMM/22
Active Selling (7KMP/AKP-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
1st year ST
7MMO/COP-OMM/22
Copywriting (7MMO/COP-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
Study period :
2nd year WT
#
Code
Name
Completion
ECTS credits
Type
Profilový predmet
Contact lessons
Course description
2nd year WT
7MMO/ZFO-OMM/22
Basics of Business Operation (7MMO/ZFO-OMM/22)
Exam (S)
4
C
L-1 S-2 per Week
Course description
2nd year WT
7KFUM/UCT-OMM/22
Accounting (7KFUM/UCT-OMM/22)
Exam (S)
5
C
L-2 S-2 per Week
Course description
2nd year WT
7KMP/MMV-OMM/22
Methodology and Methods of Social Research (7KMP/MMV-OMM/22)
Continuous assessment (PH)
3
C
L-1 S-1 per Week
Course description
2nd year WT
7KMN/MLZ-OMM/22
Human Resource Management (7KMN/MLZ-OMM/22)
Exam (S)
5
C
L-2 S-1 per Week
Course description
2nd year WT
7MMO/BUZ-OMM/22
Brand Building (7MMO/BUZ-OMM/22)
Exam (S)
3
C
L-1 S-1 per Week
Course description
2nd year WT
7MMO/PRM-OMM/22
PR in Contemporary Marketing (7MMO/PRM-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
2nd year WT
7KMP/KOM-OMM/22
Business Management Coaching (7KMP/KOM-OMM/22)
Continuous assessment (PH)
3
OE
L-1 S-1 per Week
Course description
2nd year WT
7MMO/PSM-OMM/22
Marketing Case Studies (7MMO/PSM-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
2nd year WT
7KIK/PKZ-OMM/22
Presentation and Communication Skills of a Sales Manager (7KIK/PKZ-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
2nd year WT
7MMO/VAD-OMM/22
Visual Aspects of Digital Marketing (7MMO/VAD-OMM/22)
Continuous assessment (PH)
3
OE
L-1 S-1 per Week
Course description
Study period :
2nd year ST
#
Code
Name
Completion
ECTS credits
Type
Profilový predmet
Contact lessons
Course description
2nd year ST
7KMN/OMA-OMM/22
Business Management (7KMN/OMA-OMM/22)
Exam (S)
5
C
PP
L-2 S-1 per Week
Course description
2nd year ST
7KEE/PMS-OMM/22
Entrepreneurship in Small and Medium - Sized Enterprises (7KEE/PMS-OMM/22)
Exam (S)
5
C
PP
L-2 S-2 per Week
Course description
2nd year ST
7MMO/SPS-OMM/22
Consumer Behavior (7MMO/SPS-OMM/22)
Exam (S)
4
C
L-1 S-2 per Week
Course description
2nd year ST
7MMO/MNP-OMM/22
Marketing of Intangible Products and Service Companies (7MMO/MNP-OMM/22)
Exam (S)
4
C
L-1 S-2 per Week
Course description
2nd year ST
7MMO/CCR-OMM/22
Pricing and Pricing in Marketing (7MMO/CCR-OMM/22)
Continuous assessment (PH)
4
C
L-1 S-2 per Week
Course description
2nd year ST
7KMN/PPL-OMM/22
Business Planning (7KMN/PPL-OMM/22)
Exam (S)
4
C
L-2 S-1 per Week
Course description
2nd year ST
7MMO/MSS-OMM/22
Social Media Marketing (7MMO/MSS-OMM/22)
Continuous assessment (PH)
3
OE
L-1 S-1 per Week
Course description
2nd year ST
7KMP/ZNS-OMM/22
Coping with Difficult Business Situations (7KMP/ZNS-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
2nd year ST
7MMO/PEM-OMM/22
Performance Marketing (7MMO/PEM-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
2nd year ST
7MMO/ORM-OMM/22
Online Reputation Marketing (7MMO/ORM-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
2nd year ST
7KMP/ORP-OMM/22
Organization Psychology (7KMP/ORP-OMM/22)
Continuous assessment (PH)
2
OE
L-0 S-1 per Week
Course description
Study period :
3rd year WT
#
Code
Name
Completion
ECTS credits
Type
Profilový predmet
Contact lessons
Course description
3rd year WT
7MMO/DMA-OMM/22
Digital Marketing (7MMO/DMA-OMM/22)
Exam (S)
5
C
PP
L-1 S-2 per Week
Course description
3rd year WT
7MMO/ELO-OMM/22
E-shop (7MMO/ELO-OMM/22)
Exam (S)
5
C
PP
L-1 S-2 per Week
Course description
3rd year WT
7KMN/ODM-OMM/22
Operational and Distribution Management (7KMN/ODM-OMM/22)
Exam (S)
5
C
L-2 S-1 per Week
Course description
3rd year WT
7MMO/ZP1-OMM/22
Final Thesis I (7MMO/ZP1-OMM/22)
Completion (A)
4
C
L-0 S-1 per Week
Course description
3rd year WT
7MMO/MOM-OMM/22
International Trade and International Marketing (7MMO/MOM-OMM/22)
Exam (S)
5
C
L-1 S-2 per Week
Course description
3rd year WT
7MMO/MAK-OMM/22
Marketing Communication (7MMO/MAK-OMM/22)
Exam (S)
5
C
PP
L-1 S-2 per Week
Course description
3rd year WT
7KMP/PSR-OMM/22
Psychology of Advertising (7KMP/PSR-OMM/22)
Continuous assessment (PH)
3
OE
L-1 S-1 per Week
Course description
3rd year WT
7MMO/OBM-OMM/22
Content Marketing (7MMO/OBM-OMM/22)
Continuous assessment (PH)
3
OE
L-1 S-1 per Week
Course description
Study period :
3rd year ST
#
Code
Name
Completion
ECTS credits
Type
Profilový predmet
Contact lessons
Course description
3rd year ST
7MMO/ZP2-OMM/22
Final Thesis II (7MMO/ZP2-OMM/22)
Completion (Anekr)
5
C
L-0 S-3 per Week
Course description
3rd year ST
7MMO/ODP-OMM/22
Professional Experience (7MMO/ODP-OMM/22)
Completion (A)
13
OE
L-0 S-18 per Week
Course description
State exam courses :
#
Code
Name
Completion
ECTS credits
Type
Profilový predmet
Faculty
Course description
1.
7MMO/OZP-OMM/22
Final Thesis Defence (7MMO/OZP-OMM/22)
State exam (ŠS)
4
C
FMEO
Course description
2.
7MMO/KSS-OMM/22
State Exam (Colloquium) (7MMO/KSS-OMM/22)
State exam (ŠS)
6
C
FMEO
Course description
Course type :
C = Compulsory course, OE = Obligatory elective course, V = Voluntary course
Contact lessons :
PS = Practical seminar, L = Laboratory, L = Lecture, S = Seminar
Druh profilového predmetu :
PP = Profilový predmet, DPP = Ďalší profilový predmet